About A Route West | Beverage Go-To-Market Advisory
Who We Are
At A Route West, we help beverage founders, operators, and investors launch, scale, and adapt in today’s fast-changing market. Our work is grounded in the experience of our founder, Nick Bodkins, who co-founded Boisson, the leading U.S. marketplace for non-alcoholic wines and spirits.
Nick raised $22 million in venture funding, built a national retail and e-commerce footprint, and helped define the modern non-alcoholic drinks category. That foundation shapes everything we do at A Route West.
The Founder’s Edge
Experience That Drives Our Work
Our approach is informed by Nick’s journey as a non-alcoholic drinks expert and operator. At Boisson, he led the company through both rapid expansion and a complex restructuring — lessons that now guide how we help clients grow smarter and adapt faster.
Before Boisson, Nick spent more than a decade in enterprise marketing and technology, leading digital strategy and go-to-market execution for global consumer brands and SaaS companies. This mix of startup urgency and enterprise discipline is core to how we advise today’s beverage brands.
What We Do Now
Advisory for Beverage Founders and Investors
At A Route West, we partner with brands across non-alcoholic, low-alcohol, and hemp-derived beverages to tackle the operational challenges that define success.
Go-to-Market Strategy → U.S. launch roadmaps, compliance, distribution
Growth & Scale → Shopify builds, Amazon strategy, 3PL optimization
Investor & Fundraising Support → TAM/SAM sizing, diligence, benchmarks
Board & Advisory Roles → Category perspective, governance, long-term vision
Our goal is simple: to help ambitious beverage founders build category-defining businesses.
Industry Recognition
Global Recognition in the Non-Alcoholic Drinks Category
Our work has been featured in The New York Times, Forbes, Business Insider, and BevNet. We bring operational expertise and category credibility, with Nick serving as a two-time judge at the World Alcohol-Free Awards in London and on the IWSC’s no/low alcohol panel in 2025.
That visibility and recognition in the global non-alcoholic drinks movement ensures our clients benefit from the latest insights, trends, and best practices shaping the category.
Why brands choose us
Your Partner in Launching and Scaling Beverage Brands
We know what it takes to move from concept to scale. Whether you’re:
Launching a new non-alcoholic wine brand
Expanding a low-alc product line
Navigating regulations for hemp-derived beverages
Or preparing for your next fundraising round
—we provide the go-to-market strategies and executional support that turn ambition into measurable growth.
At A Route West, we don’t just advise. We build alongside you.
What sets us apart:
At A Route West, we help beverage founders and investors launch, scale, and adapt in a fast-changing market. Our work is shaped by the experience of our founder, Nick Bodkins, who co-founded Boisson — the largest non-alcoholic retail platform in the U.S. Nick raised $22 million in venture funding, built a national footprint across major U.S. markets, and helped define the modern non-alcoholic category.
Recognized in The New York Times, Forbes, Business Insider, and BevNet, Nick’s journey through both rapid expansion and restructuring informs how we guide clients today. At A Route West, we combine startup urgency with enterprise structure, giving founders practical, scalable playbooks for growth.
As a team, we bring global perspective and category credibility — from judging the World Alcohol-Free Awards in London to serving on the IWSC’s no/low alcohol panel in 2025. This mix of personal founder experience and industry recognition is what sets us apart.
CONTACT
CONTACT
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