We help new and emerging beverage brands scale.
Nick Bodkins
Founder & Principal
Nick Bodkins is the founder of A Route West and the former CEO of Boisson, a category-defining marketplace for non-alcoholic wines and spirits. At Boisson, Nick raised $22 million in venture funding and built a national footprint across New York, Los Angeles, San Francisco, Miami, and e-commerce.
He led the brand through explosive growth—and a difficult restructuring—earning recognition in The New York Times, Forbes, Business Insider, and BevNet. These experiences, from scaling to course-correcting, now shape the work he does at A Route West: helping founders and operators grow smarter and adapt faster.
Before launching Boisson, Nick spent more than a decade in enterprise marketing and technology, leading digital strategy and GTM execution for both consumer brands and SaaS companies. His approach combines startup urgency with enterprise structure.
Nick is a two-time judge at the World Alcohol-Free Awards in London and was recently named a no/low alcohol judge for the IWSC.
About A Route West
We’re a growth and strategy consultancy for brands in the consumer, beverage, and wellness space. We help teams clarify their vision, fix what’s not working, and scale what is.
Our work spans:
Brand strategy and positioning
Fundraising, restructuring, and M&A support
DTC and wholesale channel development
Ecommerce tech stack and CRM optimization
Paid media strategy and execution
We know what it takes to build something new—and what to do when plans shift.
What sets us apart
Built a $22M venture-backed brand from scratch
Lived the founder journey, from pitch decks to pivots
Work across retail, ecommerce, and digital channels
Provide hands-on support from strategy to execution
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